Unlike throwaway fast fashion, Levi's® makes their jeans to be worn and get better with age | Karen Madej | NewsBreak Original
What's the Levi's strategy to beat fast-fashion brands? Allow shoppers to personalize its jeans - Los Angeles Times
![Levi's takes a shot at fast fashion with a sustainability campaign touting its longevity and durability | Ad Age Levi's takes a shot at fast fashion with a sustainability campaign touting its longevity and durability | Ad Age](https://s3-prod.adage.com/s3fs-public/20210419_levi_3x2.jpg)
Levi's takes a shot at fast fashion with a sustainability campaign touting its longevity and durability | Ad Age
![Forever in blue jeans? Levi's shakes off its troubles by embracing the past | Retail industry | The Guardian Forever in blue jeans? Levi's shakes off its troubles by embracing the past | Retail industry | The Guardian](https://i.guim.co.uk/img/media/d9a2652690b5295c0e37b71a4a4dfb0537b3f057/0_101_3000_1800/master/3000.jpg?width=1200&height=900&quality=85&auto=format&fit=crop&s=c041e188c30fed24720a8a1ae711f565)